GROOVY is looking for a Performance Marketing Lead to spearhead its paid acquisition and growth strategy across Meta, Google, YouTube, and emerging platforms.

This role owns ROAS, CAC, scaling decisions, creative performance feedback, and cross-team alignment. You will work closely with the creative team to guide high-performing content and ensure marketing efforts are consistently aligned with GROOVY’s growth objectives.

This is a results-driven leadership role, not just execution.

Key Responsibilities

1. Paid Advertising Strategy & Execution

• Own and manage paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Explore and test new platforms (Snapchat, TikTok, etc.)
• Plan, launch, optimize, and scale campaigns based on performance data.
• Continuously monitor ROAS, CPA, CTR, CPM, and conversion rates.

2. Performance Optimization & ROI Ownership

• Actively analyze ad performance and make data-driven optimizations.
• Identify underperforming campaigns and take corrective action quickly.
• Align ad spend with revenue targets and profitability goals.
• Forecast performance and scaling opportunities.

3. Creative Direction for Performance

• Work closely with the creative and content teams to:
• Direct ad creatives that convert
• Share insights on winning hooks, formats, and messaging
• Translate performance data into clear creative feedback.
• Ensure creative testing is structured and continuous.

4. Cross-Team Alignment & Communication

• Keep marketing, creative, and leadership teams aligned on:
• Campaign goals
• Performance insights
• Scaling plans
• Share regular performance reports and actionable insights.
• Act as the central point of accountability for growth marketing.

5. Multi-Channel Growth Expansion

• Build and manage Google SEO & keyword marketing strategies.
• Develop and test acquisition strategies on new platforms.
• Diversify traffic sources to reduce dependency on a single platform.

6. Tracking, Analytics & Reporting

• Ensure proper tracking and attribution across platforms.
• Monitor funnels from ad click → purchase.
• Prepare weekly and monthly performance summaries with clear insights.
• Identify opportunities to improve conversion rates and funnel efficiency.

Requirements

• 3–6+ years experience in performance marketing / paid media.
• Strong hands-on experience with Meta Ads Manager.
• Working knowledge of:
• Google Ads & YouTube Ads
• SEO & keyword-driven marketing
• Strong analytical mindset with comfort in numbers and dashboards.
• Ability to guide creatives using performance data.

Preferred (Strong Advantage)

• Experience with e-commerce or D2C brands.
• Understanding of creative testing frameworks.
• Familiarity with conversion rate optimization (CRO).
• Experience scaling ad accounts with real budgets.

KPIs (Performance Measurement)

• ROAS & profitability
• Customer acquisition cost (CAC)
• Revenue attributed to paid media
• Creative test win-rate
• Platform diversification performance

This role requires ownership of numbers, not just ad execution. Candidates must be comfortable being accountable for ROI and growth, and working closely with creative teams to improve performance.